A typical advertisement would run 15 to 30 seconds long with or without moving content that grabs the attention of patrons within specific locations. This advertising approach allows you to target specific locations or an entire region.

The reason DS works is because patrons are at or near the Point-of-Purchase (POP) when the advertisement is viewed. Mood association is important when thinking about advertising. Don’t associate your ad with sorting junk mail over a trashcan.